The Dynamics of Fashion
  • Publisher : Fairchild Books
  • Release : 21 October 1999
  • ISBN : CORNELL:31924084834344
  • Page : 505 pages
  • Rating : /5 from voters

Download or read online book entitled The Dynamics of Fashion, was written by Elaine Stone and published by Fairchild Books in pdf, epub and kindle format. This book was released on 21 October 1999 with total pages 505. This text provides the foundation for a wide range of careers in the fashion business. Incorporating the experience of the author and her five earlier editions of Fashion Merchandising: An Introduction, this book contains a much broader and more intensive look at fashion. New chapters cover product development, home fashions, and retailing strategies. Other chapters, concerning such practices as licensing, private label, Quick Response, specification buying, offshore production, have been expanded. The Dynamics of Fashion also examines how recent trends in communications -- the Internet, cable TV, infomercials, phone and fax ordering, home TV shopping -- are having an impact on fashion. Technological advances -- CAD, CAM, EDI, bar codes, and body scanning -- are all covered in depth.

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