Rethinking Place Branding
  • Publisher : Springer
  • Release : 25 November 2014
  • ISBN : 9783319124247
  • Page : 248 pages
  • Rating : /5 from voters
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Download or read online book entitled Rethinking Place Branding, was written by Mihalis Kavaratzis and published by Springer in pdf, epub and kindle format. This book was released on 25 November 2014 with total pages 248. As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.​


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