Priceless
  • Publisher : Hill and Wang
  • Release : 05 January 2010
  • ISBN : 1429943939
  • Page : 352 pages
  • Rating : 4.5/5 from 4 voters
CLICK HERE TO GET BOOK

Download or read online book entitled Priceless, was written by William Poundstone and published by Hill and Wang in pdf, epub and kindle format. This book was released on 05 January 2010 with total pages 352. Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.


Priceless

Priceless Author: William Poundstone
Publisher: Hill and Wang
Relase: 2010-01-05
ISBN: 1429943939
GET BOOK

Priceless

Priceless Author: Robert K. Wittman,John Shiffman
Publisher: Crown
Relase: 2010-06-01
ISBN: 9780307461490
GET BOOK

Priceless

Priceless Author: Nicole Richie
Publisher: Simon and Schuster
Relase: 2010-09-28
ISBN: 1439166196
GET BOOK

Priceless

Priceless Author: LaShelle Cooper
Publisher: Cayelle Publishing/Virtue
Relase: 2020-05-21
ISBN: 9781952404016
GET BOOK

Priceless

Priceless Author: Joel Smallbone,Luke Smallbone
Publisher: Worthy Books
Relase: 2016-08-06
ISBN: 9781617958724
GET BOOK

Priceless

Priceless Author: Robert K. Wittman,John Shiffman
Publisher: Crown
Relase: 2010-06-01
ISBN: 9780307461490
GET BOOK

Priceless

Priceless Author: Billie Kaye Tsika
Publisher: Destiny Image Publishers
Relase: 2019-11-19
ISBN: 9780768450637
GET BOOK

Priceless

Priceless Author: Linda Kage
Publisher: Linda Kage
Relase: 2019-12-17
ISBN: 978186723xxxx
GET BOOK

Priceless

Priceless Author: Catherine Stein
Publisher: Catherine Stein, LLC
Relase: 2020-11-20
ISBN: 9781949862232
GET BOOK