Tested Advertising Methods
  • Publisher : Prentice Hall Direct
  • Release : 20 October 1997
  • ISBN : 013244609X
  • Page : 278 pages
  • Rating : 4/5 from 3 voters
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Download or read online book entitled Tested Advertising Methods, was written by John Caples and published by Prentice Hall Direct in pdf, epub and kindle format. This book was released on 20 October 1997 with total pages 278. "Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into your copy...from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful." "You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers...choose graphics that help sell your product...and find the right appeal for your audience."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved


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